Farhad Kalantary

Window View, as part of a bill board project, Harringey, London, 1997

VidaVision

©Farhad Kalantary,2014

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Street Gallery was a public art project organized by the artist initiative VidaVision in London with the sponsorship of Art Council England, 1997.

I had set up VidaVision with the great help of Nasser Kalantery and Tannya Durlen.

We rented a billboard for the period of 2 months in Harringay neighborhood. Invited 3 other artists and treated the billboard as an art space. My main concern with the project was to understand the conditions of public space and the dominance of advertising. Could we introduce an interruption in the flow of advertising? Was there any chance to build a space for non-commercial art in that territory?